Specialist apparel retailer
A mobile-first fashion brand with a fast-growing customer base. We removed third-party bottlenecks and rebalanced asset loading so shoppers stay engaged from hero to checkout.
Before
- LCP
- 6.8s
- INP
- 480ms
- CLS
- 0.32
After
- LCP
- 2.1s
- INP
- 82ms
- CLS
- 0.04
Built a stable, high-speed homepage that supported an 18% increase in add-to-cart conversion while preserving brand polish and accessibility.


